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Our Ethos

Ukiyo is a new British brand, focusing on capsule collections, high-quality pieces, and timeless classics. Elevated basics, wardrobe essentials, and transitional pieces are the foundations of Ukiyo’s collections. We want to provide a range of clothing that never goes out of fashion to suit women of all styles, sizes, and shapes that can take them from day to night effortlessly. Ukiyo is more than just a fashion brand, we want to empower women and help them to feel confident in everything they wear.

We offer high-quality wardrobe staples that can be effortlessly styled and will be worn and loved for years to come. We have a strong ethos behind our brand to encourage customers to invest in timeless essentials and quality pieces which are ethically sourced and made from sustainable fabrics. We are committed to providing sustainable fashion and making conscious choices to ensure we are an ethically responsible company.

The term ‘ukiyo’ refers to a state of being, living in the moment and being detached from the bothers of life. At Ukiyo, we make clothes for women who want to be on-trend and comfortable no matter what they are doing.

Detach yourself from the stresses of day-to-day life and allow yourself to live more in the moment with our comfortable and timeless wear-anywhere pieces.

With Ukiyo, fashion is effortless.   

Our Story

Ukiyo is a brand-new, premium womenswear brand, with a strong focus on encouraging women to invest in quality, on-trend fashion that will survive the seasons. Founded in 2020, we launched a capsule collection of the ultimate wardrobe staples. Featuring a range of premium quality loungewear, everyday basics and staple pieces you can dress up or down.

We’re aware of the impact fast-fashion has on the environment, and so we are dedicated to producing high-quality wardrobe essentials made from premium-quality fabrics that women can wear, love and feel incredible in for years to come. We pride ourselves on offering exclusive, luxury pieces that women can wear anywhere and feel incredible in.

We’re inspired by top designers, celebrity muses and iconic women, and want each and every one of our customers to feel confident and comfortable when wearing Ukiyo. This is why we have focused on creating quality clothing for real women, at affordable prices. We’ve spent time curating the ultimate collection of elevated basics featuring hand-designed finishes and a luxury feel.

Although we are just starting out on our journey, we have been thrilled by the support we have received already, with our Ultimate Jogger Sets fast becoming a favourite on social media. We hope to spread our ethos of positivity, sustainability and empowerment to all women. We just can’t wait to see what the future has to hold for Ukiyo.  

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